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The website assuritylabs.com had the following in the web site, "Welcome to Assurity Labs, your next generation approach." We viewed that the webpage stated " At Assurity Labs it is our mission to become the most globally respected laboratory partner in health-care." It also said " To achieve this we continue to foster a culture of growth through education, research, innovation and exceptional customer service." The header had laboratory as the highest ranking search term. This keyword is followed by medication management, toxicology, and urine drug screening which isn't as urgent as laboratory. The other words they used was urine drug toxicology.